Trademark Valuation: A Tool for Brand Management. Gordon V. Smith, Susan M. Richey

Trademark Valuation: A Tool for Brand Management


Trademark-Valuation-A-Tool.pdf
ISBN: 9781118245262 | 368 pages | 10 Mb

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  • Trademark Valuation: A Tool for Brand Management
  • Gordon V. Smith, Susan M. Richey
  • Page: 368
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781118245262
  • Publisher: Wiley
Download Trademark Valuation: A Tool for Brand Management


Free book publications download Trademark Valuation: A Tool for Brand Management 9781118245262 by Gordon V. Smith, Susan M. Richey

Overview

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of ...



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